Your Guide to Feminist Holiday Gift-Giving: Girls Edition

Lecturer in Sociology Elizabeth V. Sweet is featured by Ms. Online.

With the holiday season fast approaching, shopping for the girls in your life might seem as easy as heading to the pink aisles of stores. But with several major retailers, including Target and Amazon, doing away with gender-based toy labeling, toy aisles are finally starting to blur the lines and challenge gender stereotypes.

“I would think that Target [and other retailers] wouldn’t make this kind of shift if they didn’t think there were enough parents out there that were encouraged by this type of change,” says Elizabeth Sweet, a lecturer in sociology at the University of California, Davis, who has written extensively on gender stereotyping in children’s toys. This shift emphasizes a public understanding that girls’ and boys’ toys need not be fundamentally different from each other.

Read the full story at Ms. Online.