Why 50 million smart meters still haven\u2019t fixed America\u2019s energy habits

Research by economics Associate Professor David Rapson cited in The Washington Post

Five years ago came the promise: A great new way of saving money on your energy bills was on its way. An impressive new device called a “smart meter” —  a key component of the much touted “smart grid” —  would let consumers actually see how much power they’re using in their homes, thus empowering them to change their habits and slash their bills.

For now, though, consumers largely remain “rationally inattentive” to how much electricity they’re using at home, explains David Rapson, an economist at the University of California at Davis. The information is just too obscure and difficult to obtain — and there are a lot of other ways to spend your day, as well as seemingly easier ways to save money.

Read more at The Washington Post.