Video Game Players With Thin Avatars More Physically Active Than Obese Ones, UC Davis Study Finds

Research by communication Assistant Professor Jorge Peña cited by CBS San Francisco

A new study from UC Davis found women playing a video game who were given an overweight avatar were not as active as those with a thin avatar, regardless of the player’s actual body type.

“People can get so immersed when playing video games that the virtual self momentarily becomes more salient and influential on behavior than our real self,” said researcher Jorge Peña.

See more at CBS San Francisco.