Social Media Competition May Push People to Exercise More

10/27/2016 - Assistant Professor of Communication Jingwen Zhang in Business Standard.

Want to exercise more? Start competing with your peers on online health programmes, researchers say.

Their study found that social media competition can dramatically increase people's fitness.

"Framing the social interaction as a competition can create positive social norms for exercising," said lead author Jingwen Zhang, Assistant Professor at the University of California, Davis.

Read the full story in Business Standard.