Scientists are Creating Video Games with Health PSAs

4/7/2016 - Associate Professor of Communication Jorge Peña at CNBC.

An emerging scientific field is focused on virtual reality more specifically video games with embedded health messages such as don't drink and drive, avoid smoking and use condoms during sex. And new research shows video games can work for messaging as gamers feel comfortable in virtual, immersive worlds and are subsequently more relaxed and open to health suggestions.

Research led by Jorge Peña at the University of California at Davis focused on the effects of gaming avatars, both obese and normal size, among video game players. Participants using normal weight avatars showed increased physical activity (more wrist and waist movement) compared to gamers who used obese avatars.

Read the full story at CNBC.