Of trucks and princesses: Why toys are more gendered than ever before \u2013 and how to fix them

Research by Sociology Post-doctoral Scholar Elizabeth Sweet is featured in the Globe and Mail.

Having trouble dodging the princess aisle this Christmas? Despite some gains, toys seem more stereotypically gendered than ever before.

In fact they are more segregated than they were in the 1970s, ostensibly a far more sexist era, says Elizabeth Sweet, a postdoctoral scholar and sociology lecturer at the University of California, Davis, who studies toy advertisements.

Read more at the Globe and Mail.