New active, more diverse dolls coming to Canadian shelves

6/30/2016 - Lecturer in Sociology Elizabeth V. Sweet in the Toronto Star.

Things are looking a little more super in the girls’ toy market.

A line of colourful DC Super Hero Girls dolls from Mattel, the toy giant behind Barbie, is coming to Canada soon. Toy and gender experts are celebrating the new collection for showcasing female super heroes — but say the dolled-up heroes aren’t exactly shattering gender stereotypes.

Read the full story in the Toronto Star.