Mattel's cool new Game Developer Barbie was designed by an actual game developer

6/17/2016 - Lecturer in Sociology Elizabeth V. Sweet at SF Gate.

Take one look at Mattel's new Game Developer Barbie and it's clear: major toy companies are finally evolving. The doll comes with a tablet, headset, and a laptop with a screen suggesting she's working on some serious code. Additionally — and this is big for Barbie — she's dressed according to the industry norm. There are no heels, no flashy hot pink jacket or heavy eyeshadow here; it's just Barbie, outfitted in a low-key grey graphic t-shirt, a green utility jacket, clean white kicks, and jeans.

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