Consumers have a troubling internet habit that is threatening digital media

7/19/2016 - Assistant Professor of Economics Andre Boik in Business Insider.

Digital media has an attention problem.

New research from Andre Boik at the University of California at Davis, Shane Greenstein at Harvard Business School, and Jeffrey Prince at Indiana University about the internet use of households and how much attention online media demands paints a grim picture for those in the digital media business.

Read the full story at Business Insider.