Barbie's got a new body. Now, Mattel is tackling her other big image problem

7/12/2016 - Lecturer in Sociology Elizabeth V. Sweet in The Washington Post.

In her nearly six decades on toy-store shelves, perhaps no year has brought bigger change for Barbie than 2016. 

After watching the iconic doll’s dominant market share slip every year since 2009, Mattel gambled in January on a major makeover. It gave Barbie more varied body shapes, skin tones and hair types. The overture was meant to address what has long been the hardest part of selling Barbie: Legions of parents think the buxom, often-pale-skinned doll sends a lousy message to girls about beauty standards. 

But, it turns out, her body was only part of the problem.

Read the full story in The Washinton Post.