#AlexfromTarget doesn\u2019t rule the world, teen girls do

Sociology Professor Bob Faris is quoted in the New York Post.

Last week, Alex from Target was bagging groceries. This week, #AlexfromTarget is an Internet phenomenon. The reason? He caught the eye of one — and then millions — of teenage girls.

Teenage girls are always on the lookout for the next big thing, says Bob Faris, associate professor of sociology at University of California at Davis, who has studied status anxiety and bullying among teenagers in high school.

“They often exhibit a desperate desire to fit in with the current trends or stay ahead of the curve,” he says. “Teenage girls are in constant motion [online] trying to adopt new things before their friends. It’s pretty efficient from a marketing perspective as they spread these trends among themselves on social networks.”

Read more at the New York Post.