Perceiving Organizational Identity: Understanding How Audiences View 'Who we Are' and 'What we Do'

Kimberly Elsbach delivered this talk on April 24, 2015 at the Institute for Social Sciences conference series Leading Research in the Social Sciences Today. Elsbach is associate dean, professor of organizational behavior and Stephen G. Newberry Endowed Chair in leadership at the UC Davis Graduate School of Management.

Elsbach studies the acquisition and maintenance of organizational images, identities and reputations, especially images of legitimacy, trustworthiness and creativity. In a recent paper published in the Harvard Business Review and the Academy of Management Journal, Elsbach showed how Hollywood movie and television producers judge the creativity of people pitching story ideas.

Learn more about Kimberly Elsbach.

The 2015 ISS conference series showcased world-class research by social scientists across UC Davis and by top researchers from across the country. Each day of the conference focused on a unique aspect of inquiry, including people in societies, perceptions and reality and the role of social networks in decision making. This conference was co-sponsored by the Robert Mondavi Institute for Wine and Food Science, the Davis Humanities Institute and the Center for Regional Change.